Celebrating International Women’s Day in China: From women’s marriage freedoms to the rise of the Sheconomy
International Women’s Day in China is commonly known as the ‘3.8 Festival’ (三八妇女节). Originally meant as a festival aimed at recognizing the social, economic, cultural, and political achievements of women, this special day has a unique theme each year, with ‘Breaking the Bias’ being the theme of 2022, reflecting the discrimination and gender stereotypes that […]
What brands should know about the unification of Taobao and Tmall
An internal Alibaba letter released on January 6th from Trudy Dai, the newly named Head of Digital Commerce at Alibaba, announced that the back-end operations of Taobao and Tmall will be unified. The previous Taobao Business Group and Tmall Business Group have been reorganized into three new operation centers for both Taobao and Tmall, respectively […]
Cider’s marketing strategy: what you should know about the most promising Shein wannabe
Shein, one of the most valuable startups and the fastest-growing e-commerce company in the world, has paved the way to a new way of conceiving fast fashion that has been labeled as “real-time fashion,” thus causing the mushrooming of low-cost cross-border e-commerce platforms attempting to emulate the great success of the Nanjing-based company. So far, […]
Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China
Brand loyalty in China Click here to listen to episode 90 of Daxue Talks where we interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands need to know about ecommerce return management in China. Full transcript below Welcome to Daxue Talks, […]
Daxue Talks 90: Brand loyalty and tips to decrease the cost of eCommerce return rate in China
Daxue Talks interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management. And how brands can decrease the cost of eCommerce returns in China. Jump to questions: 0:00 Introduction 0:22 We understand fashion brands are relying a lot on community when it comes to loyalty […]
China Paradigm transcript #101: Managing cross-border e-commerce operations in China: Successes and failures
Find here China Paradigm episode 101. We interviewed Dr. Renata Thiébaut, one of the few experts in cross-border e-commerce in China as well as the head of business intelligence of an agency providing e-commerce operations in China. Read on to learn more about how the Alibaba Tmall partner agency helps foreign brands tackle the Chinese […]
China Paradigm 110: How to score a 1.5 million RMB sales day through live-streaming twice
Live-streaming in China Matthieu David interviews Josh Gardner, CEO at Kung Fu Data. The e-commerce sector has never been more relevant and richer in China than the present and Kung Fu Data is a big reason why businesses succeed in this field. Gathering the right data combined with having the right business relationships and taking […]
China Paradigm 101: Leveraging data to surf China’s e-commerce wave
Leveraging data to surf China’s e-commerce Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, […]
Daxue Talks 40: The basics of online health care marketing in China
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the topic of healthcare marketing in China and the relevance of cross-border healthcare marketing in China. The expert answers the question of whether doctors can be used as KOLs, discusses Chinese e-commerce in the health sector and deliver his insight on the restrictions […]
B2C e-commerce in China Overview: E-commerce in China is growing at a rapid pace
The B2C e-commerce market in China has grown from $229.9 billion in 2012 to $1.5 trillion in 2019 and is projected to grow at an annual 13.8% over the next five years, to $2.8 trillion in 2024. Suc industry is still in the growth phase of its economic life cycle, and in 2019, e-commerce made up 36.6% of total retail […]
Increase Brand Awareness with Brand Independence | Business event in Shanghai
🗓️ Date: January 9th, 2019 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your private traffic and your community. 💰 Price: […]
How brand independence can maximize profits | workshop in Shanghai
One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]