Podcast transcript #59: Unique Beijing-centric design apparel company in China
Find here the China paradigm episode 59. Learn more about Dominic Johnson’s story creating a design apparel company in China and find all the details and additional links below. Full transcript below: Mathieu David: Hello everyone I am Matthieu David, the founder of Daxue Consulting, a strategic marketing research company in China and its podcast […]
China Paradigm 59: Becoming an iconic design brand in China
In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also […]
Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting
Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]
Podcast transcript #11: fashion retail industry in China, dos and don’ts
Find here the full transcript of China paradigm episode 11. Learn more about Stephane Torck’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S FASHION RETAIL BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone and welcome to this episode of our China podcast, China paradigm, where we […]
Korean Fashion in China: Chinese Buyers Prefer Clothes “Made In Korea”
Chinese millennials show rising interest in Korean street fashion With a K-pop obsession and love for traveling to South Korea, Korean fashion in China is becoming a serious rival of their Western peers. Chinese consumers still prefer foreign labels including established fast-fashion brands like Forever 21 and Uniqlo and recently, there has been a growing interest in Asian brands, […]
Fashion industry in Beijing
Within the next five years, China is expected to become the largest fashion market in the world. This huge change in market distribution is going to change fashion codes and habits. Daxue Consulting is forecasting China’s luxury market to reach up to $27 billion this year; nearly tripling its size in 6 years. This expansion […]
Market research: The boom of Fast-fashion brands in China | Daxue Consulting
Over the past few years, fast-fashion is growing in popularity in China and attracting more and more foreign brands-such as H&M and Zara, which offer Chinese fashionistas low-price stylish clothes. As a result, the average product cycle of fast-fashion brands in China is only 15 days. Moreover, increasing complaints about the quality have been coming […]
China Market Report for Ágatha Ruiz de la Prada
Ágatha Ruíz de la Prada, was born 22 July 1960, she is a Spanish fashion designer who is one of her country’s best-known personalities in the clothing industry. Ágatha Ruiz de la Prada stepped into the fashion world in 1981 with her first women’s collection inMadrid. After a total success, she opened her first studio […]
China Focus on Adolfo Domínguez from Spain
Adolfo Domínguez is a company with a great tradition. The company’s beginnings date back to 1973. Everything started in a small tailoring workshop where gradually the brand started building its image and reputation. Then in the 1980s the slogan “Wrinkles are Beautiful,” the firm’s mark of identity and one of the most famous sayings to […]