Market of clothes in China has different categories of products. The market of children’s wear is one of the categories, which has high potential for development. Since this market in China is very large and continuously growing, designers and marketers in this area are in great need
Potential of Children’s wear market in China
The textile and clothing sector is a key sector for the leverage of economy in China. The apparel industry represents a large percentage of China’s labour and business front. There are about 45,000 garment companies in China altogether. Apparel industry is also one of the most fundamental industries in China. It has different categories of products. The market of children’s wear is one of the categories, which has high potential for development.
Accordingly, the needs of children’s wear are continuously increasing. It is forecasted by specialist that the yearly increasing rate will be 8% in future.
China as one of the world’s leading clothing manufacturers is keenly looking at new market in the high-value sector. The market potential of children’s wear in China is large and promising. Based on the material of population check, there are 33% people (0.4 billion) in China are below 18 years old. 25% (0.3 billion) are below 16 years old. 17% (more than 0.2 billion) are below 14 years old. 34% of them are the only children of their family.
Children’s Market of clothes in China
With the reforming and open policy, China makes progress fast in these years. With the growth of family income, Chinese people spend more and more money in clothing, including children’s wear. The market potential of children’s wear is large and promising as nowadays parents are more willing to spend money on their children’s appearance since their income level has increased and living standard has upgraded. Parents today are very conscious and because many are having their kids later in life, they have more money to reflect their own style through their children’s clothes. The needs of children’s wear are continuously increasing. It is forecasted by specialist that the yearly increasing rate will be 8% in the future. The output of children’s wear is 0.8 billion pieces (suits). This year it will be 1.04 billion.
Children’s Wear Brands in China
In Shanghai for instance, there are 7000 garment companies, but only 100 or so of them are children’s wear manufacturers.Many excellent foreign brands are produced in Shanghai while there are almost no world famous local brands.
There are three kinds of children’s wear brands in Shanghai. First, the world famous brands, such as American brands: Mickey Mouse, Snoopy, and Pooh. Japanese brand: Bob Dog. Taiwanese brand: Les enfant. Second, Shanghai brands: Malanhua, Beili. Last, brands from other area of China, such as Yixiu, Boshiwa.In recent years, more and more world famous children’s wear brands entered Shanghai market, opened their own chain store or in department stores. Therefore the local designers and manufacturers face both opportunities and challenges. The competition becomes more fiercely meanwhile they can learn a lot from the foreign brands.
Thibaud Andre, Consulting China
See also : USA Today / BBC News