Market study: Princeton in China
Princeton University is located in Princeton, New Jersey. Being a member of the Ivy League, it is now one of America’s best universities. With a history starting from year 1746, it is the 5th oldest school in America, following Harvard, the College of William and Mary, Yale, and the University of Pennsylvania. About Princeton Princeton […]
Focus on Seoul National University in China
Seoul National University (SNU) was founded up in year 1946. It is state owned. For years, it ranked as the top university in all of South Korea, and is one of the top universities in Asia. In recent decades, it has achieved great development. Its motto is to ‘develop elites’, and its graduates can be […]
Market research: Clarins in China
Clarins, a French cosmetics company, was established in 1954. In the early 1970s, it signed exclusive contracts with agents all over the world, and began its international expansion campaign. In 1981, it established its first subsidiary in America. Now, the company owns 19 subsidiaries, its products are sold in over 150 countries, and it has […]
Market analysis: Aramis in China
Aramis was set up in 1964 by the Estee Lauder Companies. It is a pioneer in high end personal care, skin care and perfumes, particularly for males. In 1984, gaining its inspiration from Italy, it launched a new fragrance called Tuscany. It has the smells of lavender, lemon, amber and leather and became one of […]
Focus on ESCP in China
ESCP Europe is short for Ecole supérieure de commerce de Paris – Europe. Set up in 1819, it is the first business school in the world, and raised generations of political leaders and leading thinkers. ESCP has been regarded as one of the best business schools in Europe, and is one of the three best […]
Market analysis: Mary Kay in china
Mary Kay is one of the world’s biggest direct selling enterprises of skin care products and cosmetics. This brand was established by Ms. Mary Kay Ash in 1963 in Dallas, Texas. Now, it operates its business in over 30 countries and districts with over 5,000 employees and over 1.8 million beauty consultants. Ms. Mary Kay […]
Market report: E-Retail in China
In China, words like online purchasing, Internet, B2C, C2C and B2B are already prevalent in people’s daily lives. The increasing popularity of internet in mainland China, the maturation of goods delivery services and the rise in the varieties of goods all make online shopping a growing fashion trend in China. By the end of 2011, there were already […]
Berkeley in China
Berkeley is the simplified name for University of California, Berkeley. Set up in year 1868, it is the oldest branch school among all branch schools of the University of California. Also, it is one of the starting members of the Association of American Universities. Just as Stanford and MIT, it is the leader in America’s […]
Market study: B2C book purchasers in China
In 2010, the number of B2C book purchasers in China reached 22.06 million, accounting for 32.4% of total B2C purchasers. Books were one of the earliest goods sold online in China. In 2010, there was another sales boom in B2C book purchasing. Dangdang began its e-book market, and 360buy opened its book category. The competition between […]
Market Analysis: The Influence that Shoppers’ Ages Have on Their Behaviors in China
There is a finding that is a bit surprising from a market research: consumers’ repertoire behaviors do not vary a lot across their different life stages, contrary to the common belief that younger consumers tend to be more curious than older ones, and they are always willing to try more brands than older and more […]
Differences in Chinese Shoppers’ Behaviors by City Tiers and Regions
In this report, we divide China into four regions: north(Liaoning(辽宁), Heilongjiang(黑龙江), Beijng(北京), Tianjin(天津), Hebei(河北), Shandong(山东), Shanxi(山西)), south(Guangdong(广东), Fujian(福建), Hunan(湖南), Hubei(湖北)), east(Shanghai(上海), Jiangsu(江苏), Zhejiang(浙江), Anhui(安徽), Henan(河南)) and west(Sichuan(四川), Chongqing(重庆), Shaanxi(陕西), Guangxi(广西), Yunnan(云南), Guizhou(贵州)). All households spend between approximately RMB 6,700 to RMB 7,400 per household. However, there is big variation among city tiers. Take shoppers in […]
Market study: Essec in China
Set up in year 1907, Essec, Ecole Supérieure des Sciences Economiques et Comerciales, is one of the three top business schools in France, and is the first European business school to get the certification of the AACSB in America. In 2008, it was ranked by many professional magazines as the top senior business school in […]