The ice cream market in China: Healthier, cheaper, and aesthetically pleasing

Since 2014, China has been the largest ice cream market in the world. By 2024, the revenue will have reached RMB 137.4 billion (USD 19.16 billion). Cities in the eastern and southern parts of China, such as Shanghai and Hangzhou, are leading in ice cream consumption compared to northern China, which consumes less ice cream […]

In the healthy snacks market in China, are snacks replacing real meals?

Healthy snacks market in China

As Chinese consumers pay more attention to health, snacks are becoming healthier – having cleaner labels, low sugar content, and added nutritional or functional benefits. While traditional categories like salty snacks and candies are still dominant in the snacks market in China, the health-focused segment is emerging as the fastest-growing category. According to a 2022 […]

Foreign flavor, local twist: How the chocolate market in China is evolving

chocolate market in China

When chocolate was introduced to the Chinese market in the 1980s, companies lacked three things: a temperature-controlled supply chain, retail stores equipped with air-conditioning, and most importantly, Chinese consumers’ trust. Chocolate was a foreign oddity, and as much as an exotic product had piqued consumers’ interest, its high price and low availability did not encourage consumption. […]

Energy drinks market in China: Red Bull leads whilst local brands are catching up

the energy drinks market in China

According to China’s General Administration of Quality Supervision and Standardization Administration, energy drinks are classified as “drinks with other special functions” as they contain caffeine, taurine, and sugar, together with other ingredients such as guarana, yerba mate, and B vitamins. Energy drinks that contain taurine are not traditional Chinese drinks, but they are gaining popularity […]

Growing demand for dairy products boosts the Chinese milk market

Chinese-milk-market cover image

In recent years, the Chinese milk market has experienced continuous growth in sales. Consumers are increasingly more aware of the nutritional benefits of dairy products and are more willing to buy milk, especially healthier options with high protein, calcium, and vitamin B content. In China’s competitive market, it can be a challenge for new brands […]

The Chinese shapewear market seeks comfort and quality in domestic brands

the shapewear market in China

The Chinese shapewear market is the largest in Asia. According to QYResearch, from the consumer side, China’s shapewear market accounted for 18% of global sales in 2018. China’s huge market demand and growth potential have attracted almost all international giants to carry out related businesses in China; at the same time, domestic shapewear companies represented […]

The olive oil market in China driven by health-oriented consumers

EVOO market in China olive oil

While extra virgin olive oil (EVOO) may be a staple in many countries’ cuisine, especially in southern Europe, it only has a very marginal use in China. Usually associated with foreign brands and healthy cooking, EVOO is rarely used in Chinese kitchens where soybean and rapeseed oils are more prevalent. Healthier cooking habits drive Chinese […]

China’s baby wipes market is driven by consumption upgrade

China's baby wipes market

The Chinese wipes market has grown dramatically, from three to seven billion US dollars from 2014 to 2019. In 2019, the growth rate reached 21.5%. China’s baby wipes market is the top segment of the Chinese wipes market, which is segmented into baby wipes, regular sanitary wipes, make-up removal wipes and sanitary wipes for women. […]

The anti-aging market in China: a new growth point for the Chinese cosmetics market

anti-aging skincare market in China

Anti-aging products in the market have become more and more prevalent. Despite the ageing population, the consumer base of the anti-aging market in China is becoming younger and younger. With millennials becoming the main consumer group, the anti-aging market demand is showing a burst of momentum. The scale of the anti-aging market in China reached […]

Burberry in China: Sales increasing faster than any other region

burberry in China

Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, […]