How South Korea’s semiconductor industry may become the global leader by 2030
As the world advances in the digital era, semiconductors have become the fuel to powering the data-driven economies – much like oil during the industrial economy of the previous century. According to Gartner, the global semiconductor market sales was worth USD 594.96 billion in 2021, a 26.3% increase from 2020. South Korea’s semiconductor industry made up about 19.3% of the […]
[Webinar] Navigating China’s Metaverse for Retailers
“Metaverse” has become a buzzword among China marketers in the recent year. But what does the coming of China’s metaverse actually mean for marketers? How can brands in China use the rising technology to increase their performance and brand awareness? These are the questions we answer in our webinar on January 13th at 4PM Beijing/9AM Paris […]
Chinese Digital Consumers are adopting a less impulsive and more sustainable consumption
China is the largest e-commerce market in the world. In 2021, it was estimated to have a revenue of more than 1.5 trillion USD, while the US ranks second, with 875 billion USD. The biggest platforms for e-shopping in terms of users and transactions are in China and almost one billion people visit them every […]
A glance into South Korea’s leading consumers: The MZ Generation
The MZ Generation (MZ세대), a term only used in South Korea, refers collectively to the Millennials (born in the early 1980s to early 1990s) and Generation Z (born in the mid-1990s to early 2000s). People belonging to this generation make up 32.5% of the population as of 2021. In South Korea, Gen Z and Millennials […]
COVID-19 and international relations are reshaping the choices of Chinese studying abroad
Despite travel restrictions during the pandemic, China remains the main country of origin of international students, with a total of 1,061,511 students attending overseas higher education institutions in 2019. China holds the global top spot, boasting 600,000 more students than the country on the second position, India (461,792). In the last few years, the number […]
China’s FMCG Industry: Chinese consumers buy less goods but higher quality
Fast-Moving Consumer Goods (FMCG) are typically non-durable products that are sold quickly at a relatively low cost. These products have a short shelf life either due to high consumer demand or their perishable nature. COVID-19 changed consumer purchasing behavior and significantly affected China’s FMCG industry. What is going on in Chinese FMCG industry China’s FMCG […]
South Korea’s perfume market: How the niche brands are winning the hearts of the MZ Gens through “Korgasms
The global market for perfumes has been increasing, and among it is South Korea’s perfume market, whose growth has been largely driven by the young consumers. In 2019, the market was worth about KRW 603.4 billion (or USD 423.0 million), and it predicted to reach to about KRW 980 billion (or USD 686.9 million) by […]
The pandemic and new trends have revitalized the dormant South Korean snack industry
The Korean snack market has recently taken off. In 2021, the size of the market was an estimated 3.7 trillion won (2.8 billion USD), up 4.5% from the previous year and it is expected to grow annually by 4.28% until 2027 This can be explained by the increasing number of people who enjoy snacking at […]
The extravagance of Double 11 in China is fading, but it’s not necessarily a bad sign
Double 11 (双十一), the equivalent to “Black Friday” in the United States, is the largest e-commerce shopping festival in China. It was first organized in 2009 by Chinese technology giant Alibaba Group (阿里巴巴) to celebrate “Single’s Day”, and other e-commerce brands like Pinduoduo (平多多) and JD.com (京东) have followed suit over the years. Brands made […]
Is virtual tourism in China meant to replace traditional tourism?
Nowadays, virtual tourism is a growing trend in China. According to the 2018 China VR Consumer Survey report, the most interesting VR-related theme for Chinese consumers is “travel and adventure”. It can be seen that virtual tourism in China has a wide potential audience and great commercial value. Since the outbreak of COVID-19 in 2020, […]
Hong Kong vs Singapore: Why companies should stay optimistic about Hong Kong’s future
Singapore and Hong Kong are historical economic competitors: a few decades have passed since the beginning of their fast growth as financial centers. Their success is indisputable, and their growth strategies have served as models for the worldwide community. In 2019, Singapore and Hong Kong ranked as the second and third easiest places to do […]
Chinese OEM companies: Despite some relocations, China keeps playing a key role in the global supply chain
Original Equipment Manufacturer (OEM) companies are conventionally described as firms that produce products that would then be used as components by another firm, commonly referred to as Value-Added Reseller (VAR), to produce the finished product for customers. China is one of the most popular destinations to choose an OEM. The country has earned the “World’s […]