Daxue talks 67: What to look out for regarding labour contracts in China
In this episode of Daxue Talks, Nicolas Coster, a business lawyer with over 16 years of experience in China, discusses what to look out for as an employer and employee when it comes to labour contracts. Jump to questions: 0:27: As an employer, what do you need to be careful of when you using a […]
China Paradigm 106: The design agency behind the rebranding of iconic Chinese cosmetic brands
Rebranding of iconic Chinese cosmetic brands Matthieu David interviews Matthieu Rochette-Schneider, Greater China General Manager at centdegrés. Building a brand in China might look like a very different process than the way brands are built in the West. But there are many businesses in China that were very fortunate to have the veteran brand builders […]
China Paradigm 105: Teaching Royal etiquette to affluent Chinese
Teaching Royal etiquette to affluent Chinese: business etiquette, table manners, social manners, accessory etiquette, refined makeup, and much more. Matthieu David interviews Guillaume Rué de Bernadac, Founder & CEO at Académie de Bernadac. Etiquette is a tool that any person should possess whether they use it in professional interactions or social ones. In China, royal […]
Daxue Talks 66: New strategies to operate successfully in renewed Chinese markets
New strategies to operate successfully in renewed Chinese markets Our guest Miro Li, founder of a niche social media marketing consultancy in China, tells us how KOLs and brands are evolving to adapt to consumers’ needs during and after the COVID-19 outbreak. Find out what omni-channel marketing strategies brands could use in the renewed Chinese […]
Daxue Talks transcript #65: How is the e-commerce industry in China changing during COVID-19?
The changing e-commerce industry in China during COVID-19 Find here Daxue Talks episode 65. In this interview, Miro Li tells us how the world pandemic has affected the e-commerce industry and online shopping in China. Find transcript below: What platforms have benefited from the outbreak? First is the online course apps because students have to […]
Daxue Talks 65: Transformation of e-commerce and online/offline shopping in China
E-commerce and shopping in China In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, talks about how the world pandemic has affected the e-commerce industry and online shopping in China. Jump to the questions: 0:38: What platforms have benefitted from the outbreak? 1:47: How has the […]
Daxue Talks transcript #64: What are brands and KOLs doing differently on Bilibili during COVID-19?
Find here Daxue Talks episode 64. In this interview, our guest Miro Li tells us what brands and KOLs are doing differently on Bilibili in response to COVID-19. Full transcript below: What kind of KOL’s gain popularity during the coronavirus outbreak? We see many KOL’s like vloggers post vlogs and share their daily life. We […]
Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19
Bilibili beyond COVID-19 Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak. Jump to the questions: 0:38: What kind of KOLs gained popularity during the coronavirus outbreak? 2:41: How have brands’ […]
Daxue Talks transcript #63: Users’ changing behavior on Bilibili during the coronavirus outbreak
Users’ changing behavior on Bilibili Find here Daxue Talks episode 63. In this interview, Miro Li discusses how users’ behavior is changing on Bilibili during the coronavirus outbreak in China. Full transcript below How did BiliBili users respond to coronavirus? At the beginning, Bilibili users on other platforms also share a lot of news related to […]
Daxue Talks 63: The evolving user experience on Bilibili during COVID-19 in China
Evolving user experience on Bilibili covid-19 in China In response to the COVID-19 outbreak, many online users have been changing their behavior on the video-sharing website Bilibili. And how are brands targeting their Gen Z consumers on the platform? Miro Li, founder of CHINable Academy and Double V Consulting, provides her insights. Jump to the […]
Daxue Talks Transcript #62: How are brands adapting to the coronavirus outbreak on Xiaohongshu?
Brands adapting to coronavirus outbreak on Xiaohongshu Find here Daxue Talks episode 62. In this interview, Miro Li provides her insights into what brands are doing differently on Xiaohongshu (Red) in response to the coronavirus outbreak. Full transcript below: Can you provide interesting cases on how brands on Xiaohongshu adapted to new conditions during the […]
Daxue Talks 62: Brands’ behavior on Xiaohongshu during the Coronavirus
In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands […]