Swarovski in China
As a family-owned business, Swarovski was founded in 1895 by Daniel Swarovski. Today, the Swarovski Crystal Business (producing branded crystal jewelry and accessories) is a leading jewelry brand in China and around the world. It has a global reach of approximately 3,000 stores in around 170 countries, more than 29,000 employees, and a revenue of […]
Ralph Lauren China | Case study of a late entrant in luxury
Ralph Lauren: Late arrival in China Ralph Lauren Corporation is an upscale American lifestyle company and fashion retailer founded by American designer Ralph Lauren. The company focuses on high-end clothes for men and women. Widely recognized for its Polo Ralph Lauren flagship label, Ralph Lauren Corporation also manages several other brands. Ralph Lauren in China […]
The emerging phenomenon of the Second-hand Luxury Market in China: Online clothing rental services | Daxue Consulting
How popular are clothing rental services in China? The second-hand luxury market in China meets the sharing economy through online retail services in China’s clothing rental industry. While income levels rise, the cost of luxury in China increases as well. Luxury goods now cost a large percentage of an individual’s monthly income. This causes luxury […]
How China’s digital landscape shapes the thriving luxury footwear market
The luxury footwear market in China reaps the benefits of the overall luxury industry’s success As an important category in luxury, the footwear market in China is closely associated with the performance of the overall China luxury market. Despite some slowdown in previous years, the luxury market in China still appears to be very prominent […]
Luxury Brands Strategy in China in 2015
China is huge, but very difficult market, especially for luxury brands. Thanks to the rapid urbanization in China over recent years, the development of cities has been remarkable. Small and medium-sized cities, in particular, have attracted a massive number of rural migrants. Rising consumption in these smaller cities has created a huge demand for luxury […]
Luxury goods market in China
Luxury goods market in China: Optimistic Prospects? The potential of luxury goods market in China It is predicted that China will account for about 20%, and ¥180 billion luxury sales in the world in the year of 2011. Even during the global recession, sales of luxury goods in China mainland increased by 16%, reaching nearly […]
Market research: Second hand luxury market in China
Market research: Second hand luxury market in China The Second hand luxury market in China is still in its early stages, but is showing signs of huge growth potential. In 2013, the market was valued at about RMB 3 billion, benefiting from a 30% annual growth rate. That year, there were 823 second-hand luxury shops in the […]
BMW in China
Bayerische Motoren Werke (BMW) defines China as its mature market segment doesn’t mean it neglects China as one of its important markets. Bayerische Motoren Werke AG, best known as BMW, is a German automobile, motorcyle and engine manufacturing company founded in 1917. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands. […]
Market report: Pierre Cardin in China
Market report: Pierre Cardin in China More about Fashion market in China Pierre Cardin: the first international brand to enter China The relationship between Pierre Cardin and China dates back to 1978. He was the first famous European fashion designer to ever come to China. At that time, China had not yet emerged from the Cultural […]