Market research: Second hand luxury market in China
Market research: Second hand luxury market in China The Second hand luxury market in China is still in its early stages, but is showing signs of huge growth potential. In 2013, the market was valued at about RMB 3 billion, benefiting from a 30% annual growth rate. That year, there were 823 second-hand luxury shops in the […]
BMW in China
Bayerische Motoren Werke (BMW) defines China as its mature market segment doesn’t mean it neglects China as one of its important markets. Bayerische Motoren Werke AG, best known as BMW, is a German automobile, motorcyle and engine manufacturing company founded in 1917. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands. […]
Market report: Pierre Cardin in China
Market report: Pierre Cardin in China More about Fashion market in China Pierre Cardin: the first international brand to enter China The relationship between Pierre Cardin and China dates back to 1978. He was the first famous European fashion designer to ever come to China. At that time, China had not yet emerged from the Cultural […]