Chinese wine market 2.0: how COVID-19 and politics have reshaped the landscape

Chinese wine market

The Chinese wine market is expected to double in size in the coming decade, despite the major setback caused by the global pandemic. The total imports of bottled wine have seen a stable growth since 2006, from 2.25m nine-litre cases to 50.5m in 2019. Data from Vinexpo reveals the imported wine market in China has […]

Australian Wines in China: Australia’s largest wine export market

Australian Wines in China

China is the largest import market of Australian wines China has become the largest import market of Australian wines, overtaken the traditional markets such as the United States and the United Kingdom. From 2014 onwards, the import value has increased rapidly and surged by 533% during 2014-2018. In 2019, the import value of Australian wines […]

China’s conquest of wine: Evolving wine drinking habits in China

wine consumption habits in China

Over the last ten years, China has been making up for lost time in terms of wine consumption, knowledge, and production. Although the country has a longer history with beer and hard liquor, wine drinking habits in China are evolving. E-commerce and westernized lifestyles: The wine market in China is changing at a quick pace […]

The red wine market in China: Production plummets, imports fill demand

The red wine market in China

China has become the first market for red wine in 2013. According to the survey from Jiuyejia, the top five countries by volume remain unchanged, with the US leading the way with 318 million cases, followed by Italy (266 million cases), France (250 million cases), Germany (244 million cases) and China (156 million cases). Germany […]

Podcast transcript #41: Selling wine in China in an unconventional way

Selling wine in China

Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]

China Paradigm 54: Marketing French cuisine and wine in China

french restaurant in China

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]

[Podcast] China Paradigm 41: How to start a trendy wine chain in China

wine chain in China

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]

How to sell Wine to Chinese consumers?

how to sell wine to chinese consumers

To know more about the Wine industry in China, contact us at dx@daxueconsulting.com In 2013, China became the biggest consumer of red wine in the world on a per capita basis, overtaking France, and Italy. Moreover, between 2015 and 2020 Euromonitor International believe that the total growth in the volume of red wine in China […]