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Market research: Top 50 brands in China

Women clothes

Girdear (哥弟) – Girdear, a Taiwanese fashion brand, was founded in 1977. The brand is divided into four divisions: Girdear, AMASS, Mei-Yi Li and four series.

Peacebird (太平鸟) – Founded in the Zhejiang (浙江) province in China, Peacebird is currently the 2nd largest clothes manufacturer in China.

Men clothes

K-Boxing –  K-Boxing was founded in 1980. For 32 years, they have manufactured men’s jackets and have more than 3,000 branches in China.

Septwolves – The company, established in 1990 in Jinjiang, and is now based in Xiamen (厦门). In 1992 it was recognized as a ‘Reputable Brand in Fujian’, and the next year the trademark was registered overseas. It claims to be “one of the most famous men’s clothing makers in China”


Nike – Nike is a major publicly traded clothing, footwear, sportswear, and equipment supplier based in the United States.

Belle – Belle is the No. 1 woman’s shoe retailer in China, with 22% domestic market share. It is engaged in the manufacture, distribution and retail of footwear products.


Samsonite – The Samsonite Corporation produces luggage. Its products ranging from large suitcases to small toiletries bags and briefcases.

Crown – Crown is Taiwanese luggage company and opened a branch in Shanghai to explore the mainland market.


Quanyou – Quanyou is China’s largest manufacture, R&D, distribution and design company in the furniture industry.

Qumei – Qumei is also a leading company in the Chinese furniture industry.

Bathroom accessories

Huida – Founded in 1986 in Tangshan, Huida is a leading bathroom accessories company in China.

Arrow – Arrow is a bathroom accessories company located in Shanghai.

Home appliance

Midea – Midea is a Chinese electronics manufacturer located in Shunde in the Guangdong province. Today, the enterprise employs a total of more than 150,000 people in China and overseas. The main business of Midea is OEM manufacturing for the global brands.

Haier – Haier Group is a Chinese multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong.

Small appliance

Philips – Philips is a Dutch multinational electronics company headquartered in Amsterdam. It is one of the largest electronics companies in the world and employs around 122,000 people across more than 60 countries.


Apple – The iPhone is a line of smartphones designed and marketed by Apple Inc. which run on iOS, originally iPhone OS.

Samsung – Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul.

Digital cameras

Canon – Canon Inc. is a Japanese multinational corporation that specialized in the manufacturing of imaging and optical products, including cameras, camcorders, photocopiers, steppers and computer printers.

Nikon – Nikon Corporation is a Japanese multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging.

Desktop computers

iMac – The iMac is a range of all-in-one Macintosh desktop computers designed and built by Apple Inc.. It has been the primary part of Apple’s consumer desktop offerings since its introduction in 1998, and has evolved through five distinct forms.

Lenovo – Lenovo Group is a Chinese multinational information technology and electronics company co-headquartered in Beijing, Singapore and Morrisville, North Carolina. Its products include personal computers, tablet computers, mobile phones, workstations, servers, electronic storage, IT management software and smart televisions.


Shangri-La – Shangri-La Hotels and Resorts is a Hong Kong based company that runs the “Shangri-La”, “Kerry” and “Traders” brands of hotels. These five-star lodgings can be found across Asia, Middle East, North America and Europe.

7 days Inn – 7 Days Inn is a Chinese budget hotel chain, run by the 7 Days Inn Group. It was established in 2005.

Babies goods

Pigeon – Pigeon Corporation, established in 1978, is a manufacturer of household products. In August 1978, the company pioneered a new product with the introduction of “Pigeon”, which was the first fabric softener made in Korea.

Good baby – Good baby is a Chinese domestic baby products manufacturer and retailer.

Music instruments

Yamaha – Yamaha Corporation is a Japanese multinational corporation and conglomerate based in Japan with a wide range of products and services, predominantly musical instruments, electronics, motorcycles and power sports equipment.

Pearl River – The Pearl River Piano Group is China’s largest piano manufacturer and owns the largest piano factory in the world. The company was established in 1956 in Guangzhou, Guangdong, China. Pearl River is also the fastest-growing piano company in the United States and Canada, with over 300 dealers.




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Daxue Consulting China Market Research

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