Daxue Talks 74: Marketing in China: Alternatives to email newsletters

July 15, 2020
China business podcast, marketing in China

In this China business vlog, Aurelien Rigart, Vice President and partner at IT Consultis, tells us how marketing in China is done in a time when people are under time constraints. Find out how WeChat and other solutions are used in place of email newsletters.

Jump to questions:

1:06: We know that email Newsletters are not effective in China. Which channel can replace newsletters?
2:56: You mentioned SMS solutions several times. What kind of software do you use in China to distribute SMS easily and to connect them to your platform?

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Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.

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