China Paradigm 61: From trading to solving the aging society time-bomb: A complete China experience
In this episode of China Paradigm, Stephane Muller-Margot, Founder of China Healthcare Golden Bridge speaks with Matthieu David-Experton about his entrepreneurial China experience. Muller-Margot has experience trading, working for an SOE, and now works in the healthcare industry. 1:37 Stephane’s experience chronology 9:52 What brought Stephane to the healthcare and technology sector 12:35 What Stephane […]
China Paradigm 60: Learning TikTok Marketing from Douyin KOLs in China
Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about Douyin – TikTok marketing in China. In this episode of China Paradigm, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more. […]
China Paradigm 58: Becoming a thought leader on China tech
Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. 1:29 What’s the size […]
China Paradigm 56: Technology and consumer research in China
Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International consumer research in China. In this episode of China Paradigm, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China. 1:54 The size […]
China Paradigm 55: Developing creative branding strategies in China
Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies in China companies can elaborate on. In this episode of China Paradigm, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China, and more. 1:03 The size of […]
China Paradigm 54: Marketing French cuisine and wine in China
Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]
China Paradigm 53: How to start a digital communications and translation business in China
Stephane Choury, Co-Founder of HI-COM, speaks with Matthieu David about the Chinese market in translation and digital communication business. In this episode of China Paradigms, Stephane talks about the business model of his translation business in China, as well as the products, services and client acquisition. He also talks about how does technology affect the […]
China Paradigm 52: Choosing the right commercial property and real estate in China
In this episode of China Paradigm, Olivier Tollet, enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate in China. Olivier Tollet talks about the service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and […]
China Paradigm 50: How to start an international co-living apartment renting business in China
Shiny Cheng, CEO & Founder of Shinijia speaks with Matthieu David about the current situation of co-living apartments renting industry. In this episode, Shiny talks about the business model of the Shinijia business, an apartment renting business in China, the challenges it faces and also the future of the business 1:45 What’s the size of […]
[Podcast] China Paradigm 48: Building relationships with the Chinese government
Lucas Rondez, CEO and Founder of niHub Innovation Center, speaks with Matthieu David-Experton about his experience in China that led up to the founding of niHao App and niHub Innovation Center, the importance of building relationships with the Chinese government within your district and city, and how to become an honorary citizen with many awards. […]
[Podcast] China Paradigm 47: How to improve your distribution strategy in China
Igor Temirov, the Strategy Development Manager of SPLAT Asia, shares his insights into how he organized the distribution strategy in China of Russian dental care products. In this episode of China Paradigm lead by Matthieu David, we learned how Temirov’s team localized in China, how they balance online and offline sales in China, and how […]
[Podcast] China Paradigm 45: Analyzing the market for colored gemstones in China
Nicolas Jouvenceau, founder and CEO of PINK Diamonds Boutique, speaks with Matthieu David-Experton about the market for gemstones in China. In this episode of China Paradigm, Nicolas tells us about the founding and focus of the company, the expense and demand of colored diamonds and gemstones in China, and the differentiation between PINK and other […]