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What is the power of China manufacturing associations?

Chinese manufacturing associations

What is the power of China manufacturing associations? Chinese industry is booming for many years. During this period, China improves its influence in many sectors, taking advantage of its industrial superpower. But in domestic market, how the powerful manufacturing players have evolved following this rocketing growth? There are many associations which have been created and […]

Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers?

branding China

Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers? With numerous ads and campaigns in China raising awareness against environmental pollution, organic and natural skincare products have started to become popular among the Chinese. Indeed, while in earlier years it wasn’t a priority for cosmetic brands to focus on its environment-friendly and […]

Market Research China: identify trends in China

identify trends in China

Market Research China: identify trends in China [to see more about market research in Shanghai] FMCG Trends in China China’s FMCG sector suffered a bit of a setback at the start of 2014, with a 1.3% drop in growth from 7.4% last year to 6.1% by end of Q1. Consultants suggests that the slowdown is […]

Chinese consumers’ increasingly green lifestyles

Considering China’s bevy of environmental issues, one may think that marketing an environmentally friendly product in the country would not succeed, but this is beginning to change. As awareness of environmental issues grow in the country and outbreaks of high-profile food incidents arise, more and more Chinese citizens are beginning to emphasize the importance of […]