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“315 market regulation in action”: Trending hashtag on Chinese social media

315 market regulation

The hashtag #315 market regulation in action# has been trending on Weibo, a popular Chinese social media platform, during the third week of March. Many brands have faced severe backlash on social media for violating consumer rights. This is in anticipation of the annual “315 Gala” hosted by China Central Television on Consumer Rights Day. […]