China Paradigm 63: Transforming your branding agency into an AI-based software
Clare Cheng, Co-Founder at ClareKnows, speaks with Matthieu David about the AI-based software branding in China. In this episode of China Paradigm, Clare talks about the potential and the limit of the AI-based software and how to make sure that the machine is answering the right comment; how do branding companies differentiate each other and […]
Podcast transcript #14: how to develop agile branding strategies in China
Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]
Branding Strategy: Fast Fashion in China
Fast Fashion in China refers to low to middle-cost clothing brands which focus on supplying their clients with fast changing collections that reproduce the current fashion trends seen on each season’s international designer shows. Fast fashion in China has strong attractiveness for young citizens The appeal of fast fashion in China is undeniable for the […]
How to Develop a Brand in China
How to Develop a Brand in China Not too long ago was it that there were only few “global” brands. But now the barriers to international trade have lowered, and more and more small and medium-sized businesses can see “compete on an international scale” as a realistic goal – and achieve international success. So, you […]
Branding: Chinese luxury watch market
Branding: Chinese luxury watch market The Chinese luxury watch market is facing many issues when coming to branding and naming strategy. As most occidental companies are now realizing, naming is crucial when it comes to the Chinese market. Indeed, Chinese speakers will have a hard time memorizing and pronouncing the English name of brands or […]
Translate brand names into Chinese
Translate brand names into Chinese [more about Branding in China] Most foreign companies, in an effort to break through the Chinese market, have translated their brand names in Chinese. Indeed, this language is fundamentally different from English or French in its pronunciation, and this often translates into names that can hardly be articulated by Chinese […]
Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital
Branding China: How Lenovo started: 11 engineers and 200,000 yuan capital Lenovo is originally a Chinese company, founded in 1984 by Liu Chuanzhi in Beijing. Starting capital of the company was 11 engineers and 200,000 yuan. All 11 founders of Lenovo were middle-aged graduates and members of the Institute of Computing Technology, Chinese Academy of […]
Branding: Elizabeth Arden launch its skincare line in China
Branding: Elizabeth Arden launch its skincare line in China Cosmetics and fragrances US giant Elizabeth Arden has been launched in 2005 across mainland China, focusing on Shanghai and Hong Kong. After having commercialized their iconic red door fragrance, it’s their skincare line that they’re putting out on the Chinese market. Western creams and masks are […]
Top 5 TCM Brands in China
Top 5 TCM Brands in China While westernization is growing and getting more important in China, there is still room for traditional market in China. Traditional Chinese Medicine are one of these markets which show positive evolution and great potential in the very near future. According to market research from the China’s National Bureau of […]
Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers?
Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers? With numerous ads and campaigns in China raising awareness against environmental pollution, organic and natural skincare products have started to become popular among the Chinese. Indeed, while in earlier years it wasn’t a priority for cosmetic brands to focus on its environment-friendly and […]
Sinonym about naming in China
Sinonym about naming in China This article has been provided by Sinonym team in China. Sinonym is naming consultancy which offers an unique method and expertise on naming process in China. The Sinonym system aims to provide peace of mind that the chosen name is high potential and low risk. Its approach uses a time-tested system for generating and […]