Posts Tagged "branding"

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Coronavirus Crisis Management | Four brands that have done it right
08Apr

Coronavirus Crisis Management | Four brands that have done it right

How should brands communicate to Chinese customers during the Coronavirus outbreak? While the epidemic is expanding globally, Chinese economy is gradually emerging from its lethargy. After the country’s quarantine has just ended, Chinese consumer behavior is no longer the same as before. During the epidemic, we have seen giant brands cutting down their operation like […]

[Podcast] China paradigm #14: How to run a creative brand consulting company in China
04Dec

[Podcast] China paradigm #14: How to run a creative brand consulting company in China

Mattieu David, founder of China Paradigm, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this China podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized […]

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