Three years later, Dolce & Gabbana is still struggling to regain popularity in China: This is what we can learn from it
In November 2018, Dolce & Gabbana released the promotional film “Eating with Chopsticks“, which was considered a major miss in representing Chinese culture, leaving many viewers feeling disrespected and mocked. The video was of a Chinese girl awkwardly using chopsticks to taste “super-size” Italian dishes. Whether it is the arrogant “Chinese pronunciation” in the film, the […]
International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]