China’s duopoly food delivery market

China’s food delivery market is forecasted to exceed 941.74 billion RMB in 2022, making China the world’s biggest O2O (online to offline) food delivery market. Despite the enormous market size and growth, it has displayed, the O2O food delivery market is still far from fully saturated. As the market scale continues to grow rapidly, the […]

Eleme and Hanyi Fonts’ punny co-branded delivery bag

China co-branding campaign ele.me and hanyi fonts

In December 2020, Ele.me and Hanyi fonts launched a clever and punny collaboration on delivery bags. Ele.me (饿了么) is one of the largest online food delivery platforms in China, and a successful example of the O2O model. Hanyi Fonts (汉仪字库), founded in 1993 in Beijing. Hanyi Fonts specializes in e-font design and development, as well as […]