Old is gold: the second-hand luxury market in China is thriving
In the dynamism of China’s consumer landscape, a significant shift has been observed in recent years: the strong emergence of the luxury second-hand market. As the personal luxury goods market surged to an all-time high of EUR 362 billion, the Chinese segment itself has a substantial share, reaching an impressive EUR 53 billion in 2023. […]
Quiet luxury in China: a tale of classical aesthetics and enduring quality
In China, where consumerism holds sway, a shift towards quiet luxury has emerged, prioritizing restraint and timeless elegance over fleeting trends. Originating in the West in early 2023, the quiet luxury aesthetic has now found its way into China, reshaping Chinese luxury consumption. “Old-money style,” “Clean-fit style,” and “Maillard style” have helped the rise of […]