Guerlain in China: Perfume market strategies from 1993 to today
French premier luxury brand Guerlain under the LVMH group is one of the most successful foreign brands who has built a wide presence in the cosmetics market in China, particularly skincare, make-up, and perfume. Over the years, it has learned to adjust its marketing strategies – particularly those involving its products, engaging campaigns, and consumer […]
How foreign cosmetics and skincare brands in China can succeed: China Paradigm transcript #123 with Jean-Philippe Benoist
GED localizes and establishes foreign cosmetics and skincare brands in China. Currently, GED is partnering with about 20 cosmetics brands. Having initially started with offline channels and distribution with SEPHORA, they are now focusing on digital online sales and marketing channels such as RED, WeChat, Weibo, Bilibili, TikTok, Tmall, JD, VIPshop, and others. Their target […]
Top Foreign Cosmetic Brands in China
China’s cosmetics market has still some great potential, with the two major driving forces that are the growing Chinese household incomes and the increasing pursuit of personal. China’s skin care product market, 212 million $, is the largest in the world. However the amount of per capita consumption of skin care products in Japan is […]
Market Study: Shiseido in China
Shiseido is one of Japan’s largest cosmetics manufacturer that has been in operation for centuries. With strong growth in domestic and international markets, particularly in emerging countries such as China, the development of the cosmetics industry is becoming more promising. In its medium-term management program, Shiseido in China is proposing every year a new strategy, […]
Cosmetic Brands Market in China: A Prosperous Market
Cosmetic Brands Market in China The Cosmetic Brands Market in China has witnessed fast growth as both men and women begin to devote much more effort in modeling their appearance. The booming market appeals to foreign groups and domestic manufacturers at the same time. Foreign Cosmetic Brands in China: An emerging market with great potential […]