Gucci’s strategy in China: What has Gucci done right to win China over?

Founded by Guccio Gucci in 1921, Gucci is one of the oldest Italian luxury brands in operation today. Starting out in a small fashion house as a luggage manufacturer, producing luxury travel goods primarily for Italy’s wealthier classes, after 100 years’ development, now this brand has become a top-notch global brand and expanded its variety […]