Posts Tagged "Gucci in China"

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International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting
28Dec

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting

Chinese perfume market shows fast growth, the market size reached RMB 15.2 billion (USD 2.2 thousand million) in 2017. Yet the Chinese perfume market is far from mature and therefore holds great potential. The history of perfume in China Many people believe that perfume is a new thing in China, however, this is far from […]

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