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Pearl market in China: propelled by Chinese youths and old-money aesthetics

Pearl market in China

Pearls are categorized into two main types: freshwater pearls and saltwater pearls. In the first half of 2023, the pearl market in China was valued at RMB 31.09 billion. The country currently dominates the production of freshwater pearls, accounting for around 75% of the global output, primarily clustered in a few provinces. Younger consumers are […]

‘Knot’ your typical athlete: Tiffany & Co X Eileen Gu

daxue-consulting-tiffany-co-eileen-gu-cover

On March 12th, 2022, the latest part of Tiffany and Co’s Not Your Typical City campaign was released on Xiaohongshu(小红书, Chinese equivalent of Instagram) – a selection of reels (short, entertaining videos) where global ambassadors individually share their opinions on New York City, dressed head to toe in the new Tiffany Knot Collection.  The under-30-second […]

The Chinese Fashion Accessories Market Is Facing Unprecedented Growth

fashion accessories market in China

The fashion accessories market in China is showing a high-speed growth. For example, China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market […]