“Why is the air fryer no longer popular?”: Trending hashtag on Chinese social media
After experiencing three years of rapid growth, air fryer sales in China saw a significant decline in the first half of 2023. Online channel sales revenue dropped by 50.59% and sales volume declined by 44.76%. In turn, it led to a decrease in the average product price by 31 RMB. This sudden disinterest in air fryers among Chinese consumers […]
Innovation, health-awareness, and aesthetics are of the key concepts defining today’s Chinese kitchen appliances market
Before talking about Chinese kitchen appliances, it is worth tracing identifying what kitchens mean today for Chinese consumers. For Chinese people, food is an integral part of daily life. Eating together and enjoying good food are considered to bring harmony and connections to family and relationships in China. Consequently, as an area where food is […]