Sephora in China

Sephora China

Sephora: legend of beauty Sephora is a world-famous chain cosmetic store. It was established in 1969 in Limoges(里摩日) France. The name “Sephora” comes from Moses of the Holy Bible, a beautiful, wise, brave and generous young man, standing for elegance, joy, and freedom. Moses’ ideals match perfectly with the operational strategy of the company. At […]

Beauty and Personal Care in South China

Trends and potential for personal care in South China The last a few years experienced a substantial growth in value sales for beauty and personal care products in China, and especially in the South of the country. According to consulting firms, the main driving force was the vigorous development of the economy as a whole. […]

Market report: Sephora in China

Sephora is a French brand and chain of cosmetics stores History: In 1970: established in Paris In 1997: acquired by French conglomerate LVMH (Louis Vuitton and Moet Hennessy). By 2011, the Sephora chain owned 1655 stores in 29 countries carrying more than 250 brands along with their own private label. Sephora offers beauty products including […]