The many faces of virtual influencers in China: Vocaloids, KOLs, KOCs, idols and brand ambassadors
L’Oréal announced their branded virtual idol for the brand’s Chinese fans, Mr Ou. L’Oréal is not the only brand to invest in a virtual ambassador, virtual influencers in China are a growing phenomena. In fact, by 2023, China’s virtual KOL market is expected to be worth RMB 1.5 billion according to South China Morning Post. […]
Market research: Technology in China
Centuries ago, China was once the most technologically advanced civilization in the world. However, after the mid-Ming Dynasty, due to the isolation policy of feudal rulers, the development of technology in China came to a sudden stop. Without exposure for foreign technology, the Ming Dynasty lagged behind the rest of the world. The decline of […]