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Is virtual tourism in China meant to replace traditional tourism?

Nowadays, virtual tourism is a growing trend in China. According to the 2018 China VR Consumer Survey report, the most interesting VR-related theme for Chinese consumers is “travel and adventure”. It can be seen that virtual tourism in China has a wide potential audience and great commercial value. Since the outbreak of COVID-19 in 2020, […]

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting

Chinese toursim in Italy

Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]