Yacht in China, a Market Report on Riva

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Riva is the world’s leading luxury yacht brand, began in 1842, having a history of 170 years. Riva, from Italy, is one of the most expensive and most legendary yacht brands with the longest history in the world. The birthplace of Riva yacht is the beautiful Lake Como in Italy. And Riva is recognized as the “Rolls-Royce” of the yachts. The characteristics of customers purchasing Riva are pursuit of perfect quality of life, focusing on taste and status.

China Market Report on Riva Yacht Today

In May 2000, Riva joined the Ferretti Group, one of the world leaders within the sphere of luxury boating and thus commenced a new season of development. From a blend of technology, boating and design, Riva reinvented a contemporary and modern style, which remains undisputed and recognisable, unique and unmistakable, both in Riva Iseo’s 23 feet, in Aquariva’s 33 feet and Athena’s 115.

With great passion, Riva’s engineering department began researching and studying new models, integrating Founder Norberto Ferretti’s product knowledge with the design of Mauro Micheli and Officina Italiana Design, shown by China market report.

Riva’s Main Competitors and its China Strategy: Itama, Azimut, Princess

Riva faces biggest challenge from other world-famous brands of yacht businesses, especially from J Itama, Azimut and Princess, those who are also very popular and world-renowned companies of yacht. Riva, as one of the most recognized yacht brands, had better consider its China Strategy to rival these competitors.

For over forty years Itama has made the history of Italian open yachts all over the world. In its many years of activity, the shipyard has been able to build and consolidate a strong, distinctive identity at the heart of which lie an outstanding engineering know-how and a unique, incomparable style. Since 2004 Itama has been part of Ferretti Group, one of the world leaders in the design, construction and sale of motor yachts.

Azimut Yachts came about in 1969, when the young university student Paolo Vitelli founded Azimut Srl, and began chartering sailing boats. In 1970 some prestigious yachting brands appointed the company to distribute their boats in Italy. Azimut quickly expanded its operations: Apart from distribution, it began to design new yachts. In 1985 Azimut acquired Benetti. Now Azimut Yachts serves its customers at over 130 sites worldwide. It boasts the world’s most extensive sales network for yachts and megayachts, with representative offices, boatyards, service points and delivery centres located in Europe, the Americas and Asia.

Since the launch of their first 31-footer in 1965, Princess Yachts have been quietly rewriting the rules of luxury cruising. From their legendary Flybridge range and thrilling V-Class sports yachts, to their long-range Motor Yachts and ground-breaking M-Class super yachts, all are unmistakably Princess. Based in some of the most advanced marine manufacturing facilities in the world, Princess Yachts have built our reputation on quality, strength and integrity of design and build.

Edited by Amy Wang from Daxue consulting China.

Picture source: Riva

For a complete research on yachts in China (in French)

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