China Market Reports

Browse our China market research reports

While market research and consulting for clients is the core of our business, daxue consulting’s media team is constantly creating reports which can be downloaded for free. We will continue to publish more reports, to stay updated on our China market reports and insights articles, subscribe to our newsletter.

2021 JD 618 shopping festival e-commerce trends

2021 JD 618 DATA REPORT

We teamed up with JD.com to share some Chinese e-commerce trends that arose during 2021’s 618 shopping festival. JD.com recently celebrated its 18th anniversary with its 618 sale, the anniversary

China Guochao Marketing Report

Download our report on Guochao marketing in China Guochao (literally “national trend”) refers to the increase consumer favoritism towards Chinese brands, designs and culture. Guochao consumers embrace Chinese cultural designs

C beauty market in China

C-beauty brands’ secrets to success report

Download our report on C-beauty brands’ market strategies The beauty sector in China developed steadily in recent years, but most notably, has been the rise of C-beauty brands. China had become

M&A market in China Report

M&A market in China 2021 report

China-related M&A transactions rose significantly in 2020 Despite the global economic downturn, China related merger and acquisitions (M&A) transactions rose significantly in 2020. In fact, the value and number of