Daxue Consulting - Market Research China

What does the CAI mean for the European Automotive Industry?
19Apr

What does the CAI mean for the European Automotive Industry?

After seven years of negotiations and serious concessions on both sides, the European Commission and the Chinese government finally reached an agreement on the European Union (EU)-China Comprehensive Agreement on Investment (CAI). This investment deal serves to re-balance investment relations by allowing each party more access to each other’s market. As such, its successful implementation […]

“The Summer Palace x Big White Rabbit” is a vivid example of a company using nostalgia marketing
15Apr

“The Summer Palace x Big White Rabbit” is a vivid example of a company using nostalgia marketing

A vivid example of a company using nostalgia marketing (read more about nostalgia marketing) is the collaboration between the Shanghai milk candy brand White Rabbit (大白兔) and Summer Palace (欧和园).These local and popular brands collaborated for the first time and launched a product with a series of candy gift boxes called “The Summer Palace x Big White Rabbit”, “Ji Tu […]

Vegan meat in China: Why you should not sleep on this burgeoning industry
15Apr

Vegan meat in China: Why you should not sleep on this burgeoning industry

As Chinese consumers are becoming more health aware, their needs for healthier substitutes of a wide range of consumer goods have had a strong impact on the F&B sector. Among the new industries surfing on the health trend, substitute meat in China has shown a lot of potential. The Chinese plant-based meat industry was worth […]

How sports-brand Li-Ning took China’s fashion to the world stage by embracing Chinese culture & cotton
14Apr

How sports-brand Li-Ning took China’s fashion to the world stage by embracing Chinese culture & cotton

The Chinese sports apparel brand Li-Ning has even furthered its status as a national brand. After Nike, H&M and other foreign apparel companies announced their positions on Xinjiang cotton, Chinese consumers found that Li Ning’s products had been branded with the words “Xinjiang cotton is used in our products”. The discovery sent Li Ning’s share […]

ANTA’s evolution & revitalization: From near collapse to becoming a national brand with international assets
14Apr

ANTA’s evolution & revitalization: From near collapse to becoming a national brand with international assets

ANTA is often called the “Nike in China”, but the story of Anta is more than just that. It was founded in 1991 and listed in the HK stock exchange in 2007. But until around 2016, the revenue had grown stagnant, and like many Chinese brands at the time, the brand was burdened by the reputation of being […]

Thinking about registering a local entity in China? Start out by developing your business
13Apr

Thinking about registering a local entity in China? Start out by developing your business

The Chinese market is one of the most sought-after places to do business, thanks in part to China’s enormous size, large population and steady economic growth. Yet, there are many rules to starting a business in China. First of all, companies entering China must define their corporate structure. The company’s structure will impact numerous parameters, […]

Eleme and Hanyi Fonts’ punny co-branded delivery bag
13Apr

Eleme and Hanyi Fonts’ punny co-branded delivery bag

In December 2020, Ele.me and Hanyi fonts launched a clever and punny collaboration on delivery bags. Ele.me (饿了么) is one of the largest online food delivery platforms in China, and a successful example of the O2O model. Hanyi Fonts (汉仪字库), founded in 1993 in Beijing. Hanyi Fonts specializes in e-font design and development, as well as […]

LEGO China plans to open 80 more shops in 2021: LEGO’s China market strategy
13Apr

LEGO China plans to open 80 more shops in 2021: LEGO’s China market strategy

LEGO is winning the Chinese market via providing the ultimate user experience. Through its omni-channel strategy, LEGO China creates meaningful experiences for its customers at every touch point. The experience as part of the whole product, improves customer satisfaction. The ultimate result of this satisfaction is that customers and LEGO get to know each other. […]

Comparing Chinese and Western consumer habits
09Apr

Comparing Chinese and Western consumer habits

Daxue consulting has launched its 7 Continents initiative to help Chinese brands reach the global market, including market research on western consumer habits. To learn more about our global strategy consulting for Chinese brands, visit our 7 Continents page. China’s economy has expanded rapidly and its middle-class has risen during these past years, resulting in […]

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