Daxue Consulting - Market Research China

The results are in: The most nostalgic IP in China you want to co-brand with
26Jan

The results are in: The most nostalgic IP in China you want to co-brand with

Nostalgia marketing has proven to be one of the most effective marketing strategies in China. After observing successful strategies over the years, we have found that one of the most efficient ways to do nostalgia marketing is through Co-branding with nostalgic IP in China. To learn more about what young Chinese’ nostalgia triggers are, daxue […]

5 Chinese domestic tourism trends brands should know in 2021
25Jan

5 Chinese domestic tourism trends brands should know in 2021

The COVID-19 pandemic made 2020 a challenging year for many industries, particularly, tourism has become one of the most affected sectors. Outbound travel, which had grown fast among Chinese consumers, experienced the toughest winter yet, due to international airline control and cross-border travel restrictions. On the contrary, thanks to the effective response to the COVID-19 […]

Understanding China’s VAT tax incentive policies: Up-close on Hainan island
22Jan

Understanding China’s VAT tax incentive policies: Up-close on Hainan island

Since the beginning of 2020, in order to help retail, tourism, and education, the Chinese Ministry of Finance (MOF) and State Taxation Administration (STA) and the local government have announced tax reliefs and measures to support related enterprises and citizens. China’s VAT tax incentive policies are set in place to boost domestic tourism and spending. […]

Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing
21Jan

Required cosmetics animal testing in China is loosening: “Ordinary” products no longer required to do animal testing

At some point, all major cosmetics brands were faced with the difficult decision: enter the Chinese market or stick to their principles. This is due to China’s requirement of cosmetics to undergo animal testing. However, as of January 1st 2021, China has loosened its requirement for animal testing. In short, pre-market animal testing is no […]

Comprehensive Agreement on Investment: what opportunities does the EU-China investment deal represent for EU investors
19Jan

Comprehensive Agreement on Investment: what opportunities does the EU-China investment deal represent for EU investors

Market entry strategies and investing in China can often prove to be a difficult endeavor due to the harsh Chinese regulations on foreign direct investments (FDIs) in the mainland. With FDI restrictions almost four times higher than the OECD average according to the FDI Regulatory Restrictiveness Index, the Chinese market is hard to penetrate for […]

Market Tidbits transcript #6: Nostalgia marketing in China
18Jan

Market Tidbits transcript #6: Nostalgia marketing in China

Allison Malmsten, media manager at daxue consulting, is talking with Grace Yu, project manager at daxue consulting, about nostalgia marketing in China. Our full findings are available for you to download! What is nostalgia marketing? Grace Yu: Nostalgia marketing is appealing to the emotions people felt between the ages of 12 and 22. During this […]

The Chinese winter sports industry has ambitions far beyond the 2022 Beijing Winter Olympics
18Jan

The Chinese winter sports industry has ambitions far beyond the 2022 Beijing Winter Olympics

Although it barely is twenty years old, the Chinese winter sports industry is one of the fastest growing in the world, with a market size expected to reach over 800 billion Yuan by the Beijing Winter Olympics of 2022, and realize its target of 1 trillion Yuan by 2025. This trend can be not only […]

Personalization and customization in China: Is it worth the effort and how to create a campaign
15Jan

Personalization and customization in China: Is it worth the effort and how to create a campaign

China is on the path to becoming the largest luxury market in the world. According to a McKinsey report, China will contribute 40% of the world’s consumption of luxury goods by 2025, and it  has already become the biggest market for many luxury brands. At the same time, foreign apparel brands have been expanding rapidly […]

The beauty device market in China mark the premiumization of the beauty industry
14Jan

The beauty device market in China mark the premiumization of the beauty industry

China is the largest beauty device market in Asia With the development of China’s economy, the demand in beauty products has been increasing and premiumizing. Ordinary beauty and skin care products no longer meet the needs of the Chinese consumers. Therefore, home beauty devices are getting more attention, as they are cheaper than salon and […]

The electric vehicle market in China, a rising global leader in EV technology
13Jan

The electric vehicle market in China, a rising global leader in EV technology

With government support and new sustainable initiatives such as the 2060 carbon neutrality plan, the Electric vehicle market in China is an emerging and promising market. The Chinese EV market was growing by leaps from 2015 to 2018. However, it is facing the deceleration of growth from 2019, which was the first year that the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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