Daxue Consulting - Market Research China

Quiz: Comparing Europe and China economic power | Daxue Consulting
17Jul

Quiz: Comparing Europe and China economic power | Daxue Consulting

Our quiz comparing Europe and China economic power powered by Typeform Do not hesitate to reach out to our project managers at dx@daxueconsulting.com to get all answers to your questions

Emotional data in China: when emotions become measurable | Daxue Consulting
17Jul

Emotional data in China: when emotions become measurable | Daxue Consulting

Emotion is a universal language, difficult to decipher, and very particular. What if brands today were able to know how a consumer feels when he/she sees an advertisement or enters a store? How would this change marketing? Daxue Consulting has dived into the field of emotional data in China and gives you all the keys […]

Quiz: Comparing Europe and China economic power
16Jul

Quiz: Comparing Europe and China economic power

Our quiz comparing Europe and China economic power Do not hesitate to reach out to our project managers at dx@daxueconsulting.com to get all answers to your questions

The AI landscape in China: Segmentation of the top AI companies on the market | Daxue Consulting
15Jul

The AI landscape in China: Segmentation of the top AI companies on the market | Daxue Consulting

The AI landscape in China in 2019 Artificial intelligence is the driving force of our current global technological transformation. The artificial intelligence industry in China is impacting both the economy and daily lives of Chinese people and is widely used across many industries.   According to the 2019 China New Generation Artificial Intelligence Development Report, the […]

China Paradigm 59: Becoming an iconic design brand in China
13Jul

China Paradigm 59: Becoming an iconic design brand in China

In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also […]

China’s customized tourism market in 2019 | Daxue Consulting
12Jul

China’s customized tourism market in 2019 | Daxue Consulting

“Customized travel in the Chinese tourism market is unique in that it is characterized by its popularity, youthfulness, and high growth rates.” – COTRI director Prof. Dr. Wolfgang Georg Arltstated Growing demand for private tours for Chinese tourists Customized tours are trips with personalized itineraries. This provides tourists with flexibility catering to specific interests and […]

China Paradigm 58: Becoming a thought leader on China tech
11Jul

China Paradigm 58: Becoming a thought leader on China tech

Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. Highlights of this episode: […]

Podcast transcript #38: A vision-driven startup for the Chinese elderly care
10Jul

Podcast transcript #38: A vision-driven startup for the Chinese elderly care

Find here the full China paradigm episode 38. Learn more about Charles Bark’s story in the Chinese elderly care market and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today I am with […]

Podcast transcript #36: All you need to know about recruiting employees in China
10Jul

Podcast transcript #36: All you need to know about recruiting employees in China

Find here the full China paradigm episode 36. Learn more about Jenny Shi’s story and how her company is recruiting employees in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting and this China marketing podcast, China Paradigm. […]

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting
10Jul

The Podcast market in China: a developing channel to reach consumers | Daxue Consulting

Given the omnipresence of smartphones in the lives of Chinese people, all multimedia content is now optimized for mobile. This is one of the factors that can first explain the growing success of podcasts. In 2018, the podcast market in China was  considered to be worth 7 billion. But between cultural podcasts, language courses, talk-shows, […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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