Adidas in China: Reaching low-tier cities with high-tier products

Adidas in China

Background of Adidas in China The company Adidas Sports (China) Ltd entered China and built headquartered in Shanghai in 1997 with a core business of men’s and women’s sportswear and footwear. The company also entered the market of children’s wear in 2001. Adidas in China is one of the most popular athletic apparel brands, and is equal footing with […]

Sports Equipment Distribution in China

Sports equipment distribution in China

How to gain market share with China-adapted distribution strategy How can sports brands optimize distribution in China to gain market share?  The sports equipment market in China is booming, and brands and distributors are interdependent. In this piece we evaluate the sports equipment distribution distribution channels in China of market leaders.  Lastly, we see how […]

Market research: Sports in China

Currently, the sports industry contributes about 2% to a country’s GDP in western world, but in China, it is the other way around. In China, the sports industry GDP accounts for less than 5% of gross GDP. In America, for example, sports events are almost all industrialized into professional leagues such as the NBA, NFL, […]