From Kyrie to Curry: Chinese sportswear brands are signing basketball’s biggest stars
In June 2026, Stephen Curry ended thirteen years with Under Armour and signed a ten-year deal with Li-Ning, a partnership worth roughly USD 400 million that wasn’t even the most lucrative offer he received. It was the loudest moment yet in a quiet takeover. Across the NBA, Chinese sportswear brands are now signing the sport’s […]