Daxue Talks transcript #24: The 2019 challenges in retail in China

challenges retail China

Find here the Daxue Talks episode 24. Learn from Max Peiro the biggest challenges in retail in China traditional brands have faced amd how to overcome these obstacles in 2020. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And […]

The Revolution of Craft Beer in China: Chinese Consumers Crave Craft Beer

craft beer in China

Craft beer in China has shown an impressive growth with over a 25% volume share of mid-priced and premium brands. China is the largest beer market in the world with 450 million hectoliters per year. This would make up 25% of the global consumption of beer. Since 2015 the revenue for beer production industry in […]