Genki Forest betting on Olympic athletes like Eileen Gu and Yuming Su
Genki Forest, a Chinese beverage company, has signed three gold medalists from the 2022 Beijing Winter Olympics back in 2021, making it one of the hottest searches on Weibo (微博). Some Chinese netizens even referred to Genki Forest as the “biggest winner of the game on social media. Indeed, Genki Forest’s partnerships with the three […]
The Economics of the Beijing Winter Olympics
China’s efforts to increase participation in snow and ice sports among Chinese citizens have led to a market boom in the winter sports industry. With memorable achievements made by athletes in the 2022 Beijing Winter Olympic Games, China’s winter sports market will not be slowing down anytime soon. Since 2015, Beijing has been determined to […]
Uncovering the Beijing 2022 Olympic superstar craze – Bing Dwen Dwen
You may think that the superstars of the Beijing 2022 Winter Olympics were Chinese freestyle skier Eileen Gu, or Japanese “ice prince” figure skater Yuzuru Hanyu. However, another true breakout star was in fact, Bing Dwen Dwen (冰墩墩, directly translate to “Chubby Ice Child”), the mascot of the Beijing Winter Olympics 2022. Despite being the […]
Skate with Lenovo: from Chinese historical monuments to a “smart” future
On January 27th, 2022, just one week before the Beijing Winter Olympics Games kicked off, a promotional video called “the Burning Ice” (燃冰) has been released by Lenovo, one of Chinese largest technology and electronics brands, which is also becoming increasingly popular due to being the technical sponsor and partner of the Chinese national short […]
The battle between domestic and foreign winter sports brands in China post-Beijing 2022 Winter Olympics
With a sudden rise in winter sports infrastructure, the winter sports market in China has officially taken off, surpassing 300 million Chinese participants in January 2022. Chinese consumers’ interest in winter sports is greatly aligned with the promotion of winter sports and the construction of ski resorts by the Chinese government. Since 2015, officials like […]
The Chinese ski market reaches new altitudes: But is it just an “urban aristocrat” fad?
The Chinese ski market has officially taken off. Winter sports in general have quickly gained in popularity in China over the last two decades, and the proximity of the 2022 Chinese Winter Olympics pushed this trend even further. Xinhua news reported that as of January 2022, China surpassed its national goal of having 300 million […]
Juhuasuan brings winter sports into the Chinese new year
On January 4th, 2022, just one month before the Beijing Winter Olympics, a video called “When I think of skiing, I think of you” (一想到滑雪，就想到你) was released for the Winter Olympic Games by Juhuasuan (聚划算, a marketing platform for Alibaba Group). Juhuasuan is the official e-commerce partner for this year’s Beijing Winter Olympic Games. On […]
Chinese Winter Olympics Athletes to watch out for in the Beijing 2022 Olympics
The 2022 Beijing Winter Olympics is scheduled to begin with the Opening Ceremony on Friday, February 4th, 2022, and end on Sunday, February 20th. There will be 109 events in seven sports: biathlon, bobsledding, curling, ice hockey, luge, skating (which includes figure skating and speed skating), and skiing (which includes alpine, nordic, and ski jumping). […]
How TsingTao Brewery is sponsoring the 2022 Winter Olympics with a goal to boost China’s image internationally
TsingTao Brewery Co. Ltd. 青岛啤酒 was founded in 1903 by Bavarian settlers in Qingdao, Shandong province. In 2020, the company generated approximately 27.8 billion yuan in revenue, a slight decrease from around 28 billion yuan in the previous year. (To learn more about the beer market in China.) Emerging trend Guochao has not bypassed the TsingTao brand In […]