Inside Chinese car market: the rise of homegrown players and the impact of Covid-19
Chinese car market is one of the biggest and most developed markets in the world. In 2021, more than 26.7 million vehicles were sold in the country. China contributed to more than 32% of the world car production in 2021. Having a gross output of more than 10 trillion RMB (1.4 trillion USD) in 2021, […]
Open Innovation: Transforming your Business in China
Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for companies to take advantage of external ideas, resources, and market channels in order to advance their own technology and products. It essentially enhances a firm’s […]
BMW in China
Bayerische Motoren Werke (BMW) defines China as its mature market segment doesn’t mean it neglects China as one of its important markets. Bayerische Motoren Werke AG, best known as BMW, is a German automobile, motorcyle and engine manufacturing company founded in 1917. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands. […]