From rebellion to routine: Inside China’s booming hair-coloring market
China’s hair-coloring market is shifting from a niche beauty category into a mainstream part of personal care, with sales reaching around RMB 22 billion in 2025. Online engagement also shows how visible the category has become. By April 2026, hair-color-related content on RedNote had generated more than 9.06 billion views. Meanwhile, related discussions on Douyin […]