Mass-market in Canada, premium in Asia: The strategy of Tim Hortons in South Korea
Founded in 1964 in Hamilton, Ontario, Tim Hortons operates more than 5,700 stores in 17 countries as of 2025. In May 2023, it entered South Korea, marking its seventh venture in Asia after the Philippines, China, Thailand, Pakistan, India, and Singapore. Its first grand opening in Seoul made social media and news claims saying that […]