China’s consumption stimulus in 2026: Where pockets of consumption growth will occur and how it helps brands open their first stores
China’s consumption stimulus entered a new phase in 2026, backed by the most coordinated policy effort in years. The central government renewed RMB 1.3 trillion in ultra-long special treasury bonds, of which RMB 250 billion supports the consumer goods trade-in program for cars, appliances, and digital product upgrades. The consumption stimulus subsidy policies to run […]
“Why is coffee becoming cheaper and cheaper as it sells more”: Trending hashtag on Chinese social media
China’s coffee market is projected to reach a staggering RMB 1 trillion in 2025. This rapid growth, however, also comes with intensifying competition. In addition to well-known domestic coffee brands and international coffee chains, even tea-focused brands like Mixue Ice Cream & Tea (蜜雪冰城) have entered the coffee market with their own freshly ground coffee brand, Lucky […]