F1 fandom in China: How an elite sport won over young female audiences
The F1 fandom in China is currently undergoing a massive demographic transformation. In 2025, the fan base reached 221 million individuals, with nearly 50% of them being female. Moreover, the 2026 Chinese Grand Prix held in Shanghai from March 13th to 15th, 2026, attracted 230,000 live spectators and sold out all tickets. This influx further […]