Daxue Talks 70: Private traffic in China: how is it set up?
Our guest Aurelien Rigart, Vice President and partner at IT Consultis, shares his expertise on the building blocks of private traffic in China. He covers how this marketing strategy affects retail, building a WeChat ecosystem, and incorporating KOL. Jump to questions: 0:56: What are the different components of private traffic? What is used to create […]