Posts Tagged "KOL"

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Daxue Talks 70: Private traffic in China: how is it set up?
15Jul

Daxue Talks 70: Private traffic in China: how is it set up?

Our guest Aurelien Rigart, Vice President and partner at IT Consultis, shares his expertise on the building blocks of private traffic in China. He covers how this marketing strategy affects retail, building a WeChat ecosystem, and incorporating KOL. Jump to questions: 0:56: What are the different components of private traffic? What is used to create […]

How to do KOL marketing in China | Daxue Consulting
03Apr

How to do KOL marketing in China | Daxue Consulting

China’s Internet market is becoming more mature while user numbers are increasing. In 2018, out of a population of 1.39 billion, China had 820 million Internet users, approximately 59 percent of the population. According to China official data, 27 percent of internet users are rural users, showing an increase of 1 percent compared to 2017. […]

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