Daxue Talks 70: Private traffic in China: how is it set up?
Jump to questions: 0:56: What are the different components of private traffic? What is used to create private traffic in China besides your own website and WeChat? 2:58: What frameworks exist to develop mini-programs and WeChat? Is there something like WordPress for mini-programs? Are there some building blocks you can assemble or do you have […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]
How to do KOL marketing in China | Daxue Consulting
China’s Internet market is becoming more mature while user numbers are increasing. In 2018, out of a population of 1.39 billion, China had 820 million Internet users, approximately 59 percent of the population. According to China official data, 27 percent of internet users are rural users, showing an increase of 1 percent compared to 2017. […]