Guide to KOL marketing in China

KOL marketing in China

In 2020, out of a population of 1.41 billion, China had 989 million Internet users, which is 70.4 percent of the population, an increase of 9.2 percent of from 2019. Additionally, according to CNNIC, 31.3 percent of internet users live in rural areas, an increase of 5 percent from 2019. Although the number of urban […]

Daxue Talks 70: Private traffic in China: how is it set up?

set up private traffic in China

Jump to questions: 0:56: What are the different components of private traffic? What is used to create private traffic in China besides your own website and WeChat? 2:58: What frameworks exist to develop mini-programs and WeChat? Is there something like WordPress for mini-programs? Are there some building blocks you can assemble or do you have […]