Ultimate guide to KOL marketing in China: What is a KOL and how to unravel their enormous potential
In June 2022, out of a population of 1.41 billion, China had 1.05 billion Internet users, accounting for around 74% of the population, thus recording an increase of 3.8% compared to 2021. Moreover, according to CNNIC, netizens spend an average of 29.5 hours per week online, and 99.6% of them use their mobile to surf […]
Daxue Talks 70: Private traffic in China: how is it set up?
Jump to questions: 0:56: What are the different components of private traffic? What is used to create private traffic in China besides your own website and WeChat? 2:58: What frameworks exist to develop mini-programs and WeChat? Is there something like WordPress for mini-programs? Are there some building blocks you can assemble or do you have […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]