Posts Tagged "live-stream platforms"

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The short video market in China: Embodying the fast pace of modern lifestyle
08Apr

The short video market in China: Embodying the fast pace of modern lifestyle

The little puppy held by your favorite actor on your screen has already provided you a burst of happiness. Conveniently, videos automatically slide endlessly one after the other, displaying content chosen specifically for you by an algorithm. It’s so addictive that you suddenly realize an hour has already passed. The short video market in China […]

Podcast transcript #24: Confessions of a foreign KOL in China
05Jun

Podcast transcript #24: Confessions of a foreign KOL in China

Find here the China paradigm episode 24. Learn more about Lauren Hallanan’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. This is Matthieu David, the founder of Daxue Consulting, and this China business podcast, China Paradigm. Today, I am with Lauren Hallanan, VP of […]

How can international brands successfully use Live-Stream Shopping to advertise in China? | daxue consulting
05Apr

How can international brands successfully use Live-Stream Shopping to advertise in China? | daxue consulting

Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is live, spontaneous, interactive, and sometimes gamified. Hosts broadcast in real time, videoing themselves modeling clothes or other goods, and viewers can then immediately purchase that […]

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