Rolex in China: why the crown is taking control of retail and resale
Updated in October 2026. First published in September 2019. Rolex in 3 figures CHF 11.0 bn Estimated Rolex sales in 2025, up 4% (Morgan Stanley and LuxeConsult) 32.9% Rolex share of Swiss watch retail value in 2025 USD 229 m Certified pre-owned sales in Q3 2026, up 61% (global estimate) There is a saying in […]
The luxury watch market in China: Status, sophistication and counterfeiting
Despite broader economic challenges and a slowdown in the overall luxury sector, luxury watches continue to hold strong appeal among affluent Chinese consumers, increasingly viewed as a smart alternative investment during times of economic uncertainty. In 2024, the luxury watch market in China was valued at approximately USD 18.12 billion, reflecting steady growth, with an […]
The future challenges of Chinese luxury watch brands: domestic players bet on innovation
In line with the objectives of the ‘Made in China 2025’ plan, China is committed to move up the value chain, turning its products into a synonym for high-quality and innovation. According to the National Bureau of Statistics of China during 2022 H1, the per capita disposable income nationwide was US$2,537.03, recording a nominal increase […]
Longines in China: the top watch brand in the middle kingdom
The Swiss watch industry represents 50% of the global watch industry. However, Switzerland only produces 2.5% of the global quantity of watches. What causes such an imbalance? The country is the home of luxury watchmaking experts. Some of the finest timepieces are produced there. According to Mazars reports, the Chinese luxury watch market is growing […]
Podcast Transcript #77: Promote the effective development of premium retail brands in China
Find here the China Paradigm 77. In today’s interview, we have a comprehensive perception of how to promote the premium retail brands in China, to what extent should foreign luxury watches in China balance the online and offline marketplace, and why customer service in the Chinese retail market is the most important to increase sales. […]