How the Chinese luxury market poised to become the largest in the world

the luxury market in China

According to McKinsey, China will contribute 41% of global luxury consumption by 2025. The Chinese luxury market is now vital for many European brands. Since its explosion in the 1990s, the sector continues to grow and is poised to become the first in the world. Recent events like the coronavirus pandemic or technological improvement in […]

Longines in China: the top watch brand in the middle kingdom

Longines in China

The Swiss watch industry represents 50% of the global watch industry. However, Switzerland only produces 2.5% of the global quantity of watches. What causes such an imbalance? The country is the home of luxury watchmaking experts. Some of the finest timepieces are produced there. According to Mazars reports, the Chinese luxury watch market is growing […]

The Luxury Watch market in China: Status, sophistication and counterfeiting

Luxury Watch Market and Consumers in China Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain and Piaget are the top ten luxury watch manufacturers ranked in the Chinese market in 2019. The luxury market in China has been soaring from 2017 to 2018 with a compound growth rate at 40%, which makes China […]

The pinnacle of the Chinese luxury watch market: Rolex in China | Daxue Consulting

Rolex in China

There is a saying in China: 穷人玩车,富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]