Online dating market in Korea: What keeps Koreans single and drives them to dating apps

South Korea’s romantic scene presents an interesting paradox. Despite South Korea’s low fertility rate (only 0.75 births per woman in 2024) and a drop in marriages from 322,000 in 2013 to 222,000 in 2024, Koreans are using dating apps more than ever before. In 2024, the online dating market was valued at USD 264 million, […]