SARS crisis management: 3 inspiring cases that changed China’s business landscape
Severe acute respiratory syndrome (SARS) is a viral respiratory illness caused by a SARS-associated coronavirus. WHO recognized it as a global threat in mid-March 2003. The first confirmed cases of SARS occurred in Guangdong province in November 2002 and WHO reported that the last human chain of transmission of SARS in that epidemic had been […]
The shampoo market in China: trends and opportunities for new entrants | Daxue Consulting
The prospects of the shampoo market in China are booming Shampoo, as a daily consumer product, has one of the highest penetration rates of personal care products in China. Most Chinese people wash their hair every 2-3 days and buy a shampoo and hair-care products every few months. The size of the shampoo market in […]
How eye-tracking is used to understand Chinese consumers | Daxue Consulting
Eye tracking at first glance Eye tracking, first employed in the psychological research of study human cognition many years ago, has emerged in many different areas to provide more objective details for researchers and developers. The eye-tracking technology is used to track the eye movement, gathering information such as the focus level and attention span […]
P&G in China
With the aim to penetrate deeper into the fast-growing Chinese market, Procter& Gamble recently began the construction of a new manufacturing facility in Guangzhou (广州), China. It has also announced plans to reduce costs by $10 billion by 2016 and invest more in the emerging markets. It is likely to add 20 new manufacturing units in Brazil, China […]
China Stratey: Unilever in China
Recent moves by Unilever to raise 300 million RMB may appear modest in scale, but the decision by the consumer goods group behind Dove shampoo, Cornetto ice creams and Lipton tea to launch a so-called “dim sum bond”, denominated in RMB, has further underlined its Chinese ambitions. The Anglo-Dutch multinational has, by its own admission, faltered […]
Market analysis: Clean & Clear in China
Clean & Clear, a brand of Proctor Gamble was established in 1992, was one of the world’s first brands to concentrate on satisfying the skin care needs of young females. It has ample knowledge of what young females need, and provides quality skin care products for them. By 2004, it expanded its operations to 41 […]