Unpacking the challenges of the secondhand clothing market in China

In China, an estimated 26 million tons of clothes are thrown away every year, whereas less than 1% of that amount is reused or recycled. Due to association with poverty and the concept of mianzi (面子), many Chinese people are unwilling to buy and wear secondhand clothing, leading to mass production and waste accumulation in […]

Dewu app (Poizon): The anti-counterfeiting resale app where you can buy a Ferrari

Dewu second-hand anti-counterfeit e-commerce app in China

What is the Dewu app? Dewu, also known as Poizon, is an online shopping app launched by Shanghai Shizhuang Information Technology Co., Ltd. Based on the traditional e-commerce model, the Chinese e-commerce platform has services for authenticating and inspecting products to combat counterfeits. It also has strict authenticity-checking measures for product listings, trading mechanism and […]

Second-hand e-commerce in China reaches demand from a new generation of consumers

second-hand e-commerce market in China

Under the Chinese context, the word “Second-hand” (二手货) does not have a positive perception, as the previous generation of consumers do not take pride in consuming used product. It is a stereotype from the last consumer era in China when people were looking for “brand-new”, “luxury” and “possessions”. However, as the economy has matured, growth […]

Chinese car market: How automakers compete for first place

Electric cars in China

Chinese car market has been the world’s largest automotive market for years. That is why carmakers around the world are fighting to sell their cars to Chinese consumers. However, in a market mainly dominated by Chinese automakers (42%), what are the trends and growth drivers that international brands can follow? China’s automotive industry is one […]

The Extended Warranty market in China

extended warranty market in China

Servicing the largest vehicle market in the world For over a decade, China has been the largest vehicle market in the world. Although 2018 marks the first year of declining vehicle sales (not including second-hand vehicles), China is still the largest vehicle market in the world. The high sales in the vehicle market also boost the […]

Market research: Second hand luxury market in China

second-hand luxury market in China

Market research: Second hand luxury market in China The Second hand luxury market in China is still in its early stages, but is showing signs of huge growth potential. In 2013, the market was valued at about RMB 3 billion, benefiting from a 30% annual growth rate. That year, there were 823 second-hand luxury shops in the […]