Erke’s 尔克 marketing strategy in China: integrating CSR and domestic sport initiatives

Erke’s marketing strategy in China

Erke 尔克 is a Chinese sportswear brand, founded in June 2000 with a headquarter in Xiamen. Erke products include sports shoes, sportswear and various sports-related products: bags, caps, sports equipment, sports protective gear. Most of Erke’s stores are located in second- and third-tier Chinese cities, targeting students and athletes.  The Chinese sportswear brand has recently […]

The sports market in China

sports market in china

Although the Chinese have their favorite traditional sports like table tennis and badminton, the sports market in China is becoming in rich with a variety of activities. [Source: La Croix, China’s team at Olympic Games in 2016] The most influential sports in China Some sports have a particularly high media profile and influence among the […]