China Paradigm 83: Building a hardware company on one of China’s niche segments

hardware company in China

Building a hardware company on one of China’s niche segments Matthieu David interviews Laurent Le Pen, Founder, and CEO of Omate. In this China business podcast, we learn about his company, how he managed to earn a million dollars on his Kickstarter campaign for the world’s first “truly smart” watch, and why his company made […]

The pinnacle of the Chinese luxury watch market: Rolex in China | Daxue Consulting

Rolex in China

There is a saying in China: 穷人玩车,富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]

Branding: Chinese luxury watch market

hermes in China

Branding: Chinese luxury watch market The Chinese luxury watch market is facing many issues when coming to branding and naming strategy. As most occidental companies are now realizing, naming is crucial when it comes to the Chinese market. Indeed, Chinese speakers will have a hard time memorizing and pronouncing the English name of brands or […]