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To successfully develop a brand in China, it is not enough to take a short-term outlook and try to sell into every available market. Doing so risk eroding long-term prospects.
Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled
Over the past 20 years, China has become more and more open. Sex is still a sensitive subject but consumer attitudes and the policies of the Chinese government are more
What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic
What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60
What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The