China Market Reports

Browse our China market research reports

While market research and consulting for clients is the core of our business, daxue consulting’s media team is constantly creating reports which can be downloaded for free. We will continue to publish more reports, to stay updated on our China market reports and insights articles, subscribe to our newsletter.

Advantages of brand independence in China

Advantages of Brand Independence in China

What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic

China's programmatic advertising

The Programmatic Advertising Ecosystem in China

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The