Franchise Opportunities in China
Something you need to know before starting a Franchise in China Chinese chain industry has witnessed significant development in the late century even if it started relatively late in the 1990s. After China has joined WTO in 2001, more and multinationals opened their franchises in China and consistently expanded their business because of Chinese’s growing […]
Luxury Brands Strategy in China in 2015
China is huge, but very difficult market, especially for luxury brands. Thanks to the rapid urbanization in China over recent years, the development of cities has been remarkable. Small and medium-sized cities, in particular, have attracted a massive number of rural migrants. Rising consumption in these smaller cities has created a huge demand for luxury […]