Affordable Luxury in China: Why value-led luxury is winning
Affordable luxury in China is not about compromise, but about credibility. Consumers seek status, quality, and brand recognition, and clear justification for higher prices. As Chinese luxury buyers grow more discerning, they prefer products that blend credible design, practicality, social value, and reasonable pricing. The ‘old-money’ fashion trend （#老钱风） has gained significant popularity in China. […]
Franchise Opportunities in China
Something you need to know before starting a Franchise in China Chinese chain industry has witnessed significant development in the late century even if it started relatively late in the 1990s. After China has joined WTO in 2001, more and multinationals opened their franchises in China and consistently expanded their business because of Chinese’s growing […]