Beyond cravings: How emotional value and cultural identity drive the gummies and jellies market in China
In the gummies and jellies market in China, satisfying a craving remains a primary driver. However, consumers are increasingly seeking emotional relief, the shared experience of being with fans at a concert, and an expression of cultural identity within the Guochao narrative. Download our China’s F&B industry white paper The gummies and jellies market in […]
How China’s confectionery market stays relevant amid rising health awareness
Even as health awareness in China is expanding, including in emerging tier cities, consumers continue to demand confectionery products. Rather than treating them as occasional treats, they consume them more often as small pleasures that help them relieve stress and improve their mood. They even seek functional ingredients like collagen, vitamins, and TCM ingredients. Meanwhile, […]
Market of chocolate in China
For more information and insights on China’s market, follow us on LinkedIn and on Wechat by scanning the QR code below Market of chocolate in China Chocolate has been considered as an exotic product to Chinese consumers until 1970’s. Segregated for decades from the global market and brands, China shaped up to be the pivotal market for the […]